Sukriti Wahi

The collection overview for Aje’s milestone 15th-anniversary runway collection, Resort 24 ‘Element’. This overview formed the core of all brand storytelling, included the press release and show notes as well as all owned and earned marketing collateral.

An interview with One Teaspoon owner and CEO Liz Roberts on the past, present and future of the iconic Australian brand for ELLE Australia.

An interview with Paris-born designer Magali Pascal on the evolution of her eponymous label for ELLE Australia.

A review of Dior’s mystical tarot card-inspired Spring 2021 Haute Couture collection for marie claire Australia.

A series of short-form editorial content writing samples comprised of runway reviews covering Milan and Paris Fashion Week Autumn/Winter 2021 for ELLE Australia’s Instagram page. The bite-sized features were designed to quickly encapsulate the spirit of each collection, from inspiration through to presentation. Reviewing the likes of Fendi, Max Mara, Chanel and Louis Vuitton, among others, discover a selection of the posts below.

A selection of copy written for sass & bide’s Cinq Á Sept Spring/Fall '19 Campaign. The work included but was not limited to EDMs, ecommerce assets, collection concept briefs and press statements. An assortment of EDMs capturing the spirit of the campaign can be viewed here.

An exclusive interview with Hannah Traore, a Forbes 30 Under 30 honoree and New York City gallerist, to promote Aje’s Spring 22 collection ‘Provenance’.

An interiors how-to guide for curating the ultimate coffee table, written for leading bedding and home wares brand Bed Threads. Read it now on Bed Threads.

A lifestyle guide on how to nail the rising ‘Coastal Grandmother’ and ‘Fancy Grandma’ interior trends taking over TikTok. Written for leading lifestyle and home wares brand, Bed Threads, read the article here.

An end-to-end campaign for a playful trend-focused accessory, copywriting for MAISON de SABRÉ’s Micro Cross Body bag spanned across landing pages, awareness and conversion EDMs, ecommerce assets, social media, paid social (full funnel), video and blog content. Copy from the landing page can be seen here.

Centred around the experiences of Australian women of colour, this investigative feature examines inclusion and diversity in the workplace following the 2020 resurgence of Black Lives Matter for Refinery29 Australia.

Designed to educate and entice new email subscribers, copy for MAISON de SABRÉ’s three-part ‘Welcome’ series was produced to capture the brand’s #MakeYourMark philosophy, product USPs and lifestyle appeal. Written in the brand’s elevated yet approachable tone of voice, each EDM expands on a different focus, beginning with brand ethos before finishing with an introduction to each product collection.

A travel and lifestyle guide exploring one of Australia’s most beloved capital cities through a ‘staycation’ lens for maire claire Australia.

A travel feature for Harper’s BAZAAR Australia examining the rise of ‘mindful holidays’ as the worlds of vacations and wellness continue to collide. Read it here.

An SEO and affiliate-focused piece highlighting the best summer fragrances on the market for ELLE Australia readers. View it here.

An exclusive interview with rising star Lucas Bravo on the success of Emily In Paris, his love of Sex and the City and all things astrology for ELLE Australia. Read it here.

A curated travel guide to Australia’s most luxurious mini moon destinations and all they have to offer for Harper’s BAZAAR Australia.

‘French girl’ aesthetics may frequent the headlines, but Italian beauty brands are more than worthy of our attention. Discover the country’s best local gems in this round-up for marie claire Australia.

An SEO explainer on the growing popularity of CBD oil in skincare. Breaking down some of the most commonly asked questions about CBD, the piece also includes an interview with an expert and the best products to shop. Read it on ELLE Australia.

A tongue-in-cheek social media play following the release of Netflix’s highly successful series Emily In Paris. Written for specifically engagement, the article became one of ELLE Australia’s highest trafficking pieces via Instagram for 2020. Read it here.

An affiliate SEO article for Harper’s BAZAAR Australia focusing on the five dominant coat trends for winter and where to shop them. Read it here.

A brand-centric piece offering a modern approach to hosting a luxurious at-home dinner party for Harper’s BAZAAR Australia.

An SEO-focused trend piece examining the beauty trends going out of style in 2021, and the new products and practices set to replace them. Read it on ELLE Australia.

Investigating the rapid youth-driven growth of India’s fashion industry, this feature includes multiple interviews with numerous emerging designers and established insiders to unveil a fusion of worlds, cultures and values. Read it here.

An in-depth explainer on the origins, meaning and impact of colourism for ELLE Australia.

An in-depth cultural feature exploring the notion of ‘love bombing’ and manipulation in the workplace for Refinery29 Australia. Read it here.

Incorporating personal experience with professional advice, this wellness feature explores the psychological impact of venting in the digital age. Read it now on Refinery29 Australia.

Marking the brand’s first official collaboration with the iconic animation studio, content for MAISON de SABRÉ’s Disney Collection focused on the nostalgic qualities of ‘Sensational Six’ characters, most widely known as Mickey Mouse and Friends. An end-to-end campaign, copy was developed and repurposed across landing, product and collection pages, EDMs, paid search, paid social, bricks-and-mortar retail, blog posts, social media and PR collateral. A sample of the launch EDM and landing page content can be seen here.

Originally produced for Harper’s BAZAAR Australia before being syndicated internationally, this piece was written as part of an SEO matrix on skincare ingredients. A concise explainer focusing on the uses and benefits of vitamin B in beauty products, read it now on Harper’s BAZAAR Arabia.

Written for premium lifestyle and homewares brand, Bed Threads, this wellness feature explores author and physician Dr. Saundra Dalton-Smith’s viral theory of the ‘seven types of rest’. Detailing each one in depth and how to attain it, read it now on Bed Threads.

A culture story with an SEO-focus, this round-up details a number of best-selling books receiving film and television adaptations in 2022. Written for Bed Threads, one of Australia’s leading home wares and lifestyle brands, you can find the article here.

A review of the best runway shows, fashion moments and presentations of Haute Couture Week Autumn/Winter 2020/2021 for Harper’s BAZAAR Australia.

A simple how-to guide for turning your space into a sanctuary. Featuring interiors advice and easy tips from the founder of Bed Threads, read it now on ELLE Australia.

A mid-length feature article exploring the collective exhaustion experienced by young women almost one year into the pandemic. The piece includes an interview with a psychologist who was involved in the study that found young Australian women were reporting significantly higher fatigue levels than the wider population. Read it now on ELLE Australia.

A lifestyle guide to mastering the art of ‘vino lingo’. Designed to demystify common yet frequently misunderstood wine terminology, read it now on marie claire Australia.

An op-ed and unpacking of the cultural commentary surrounding Meghan Markle following her famous Oprah interview alongside Prince Harry. Read it on marie claire Australia.

Designed to ‘relaunch’ Stylerunner as the leading online destination for women’s activewear, the 2017 ‘Run The World’ brand awareness campaign spanned outdoor advertising (including billboards in Sydney’s most prominent train stations and back of bus placements), home page assets, EDMs and paid social.

An ELLE Australia interview with Régé-Jean Page on telling stories of colour, sexy period dramas and bringing the Bridgerton books to life. Read it here.